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University of South Florida

Department of Marketing

Tampa, FL

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University of South Florida

Overview

University of South Florida / Department of Marketing is located in Tampa, FL, in an urban setting.

Degrees & Awards

Degrees Offered

Degree Concentration Sub-concentration
Master of Science in Management (MSM) Marketing
Doctor of Philosophy (PhD) Business administration Marketing
Master of Science (MS) Sport and entertainment management

Degrees Awarded

Degree Number Awarded
Master's Degrees 41
Doctoral Degrees 3

Earning Your Degree

Part-time study available? Yes
Evening/weekend programs available? Yes
Distance learning programs available? No
Terminal master's degree available? Yes

Degree Requirements

Degree Requirement
Master's Degrees Entrance Exam GMAT or GRE
Comp Exam Required
Thesis Alternate accepted
Doctoral Degrees Entrance Exam GMAT or GRE
Comp Exam Required
Thesis Required

Admissions

Acceptance Rate

89
Applied
59
Accepted
39
Enrolled
66%

Applying

30
Application Fee - Domestic
Yes
Electronic
applications accepted?
Yes
Applications processed
on a rolling basis?

Application Deadlines

Type Domestic International Priority date
Fall deadline January 2nd January 2nd No
Spring deadline October 15th July 1st No

Entrance Requirements

Exam Details
Master's Degree Exam GMAT or GRE
Master's Degree Requirements Minimum GPA of 3.0 in upper-division undergraduate and marketing coursework, two letters of recommendation
Doctoral Degree Exam GMAT or GRE
Doctoral Degree Requirements Personal statement, recommendations, interview

Tuition & Fees

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Financial Support

Types of financial support available Health Care Benefits
Graduate Assistantships

Student Body

72
Total Graduate Students
23%
International Breakout (representing other countries)
76%
Out-of-state students

Race/Ethnicity

Hispanic/Latino 4.17%
Black or African American Not Reported
White or Caucasian 30%
American Indian or Alaska Native Not Reported
Asian 1.39%
Native Hawaiian or Pacific Islander Not Reported
Two or more races 1.39%
Unknown 1.39%

Gender

Male (54%)
Female (45%)

Faculty

15
Total faculty
Full-time - 15
Part-time - 0
Male (12)
Female (3)

Research

Focus of faculty research: Branding; consumer behavior; marketing communications' effectiveness; customer satisfaction; customer delight; consumer reactions to new technology, products and services; consumer emotions; brand strategies; communications; advertising effectiveness; green alliances; strategic marketing; international business; international marketing; consumer research; customer service branding; focus group research; market surveys; market research; promotion; services marketing; strategic planning
Externally sponsored research expenditures last year:
17,504

Location & Contact

Address 4202 East Fowler Avenue
Tampa, FL  33620-9951
United States
Contact Dr. Anand Kumar
Interim Department Chair/Associate Professor
Email: akumar@usf.edu
Phone: 813-974-6205
Fax: 813-974-6175