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Seton Hall University

Program in Strategic Communication

South Orange, NJ


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Seton Hall University


Master of Arts in Strategic Communication at Seton Hall University

The Master of Arts (MA) in Strategic Communication program at Seton Hall University is ideal for communication professionals who have significant interest in understanding human interaction and researching communication phenomena. They also have an interest in the role that communication plays in group, intercultural, interpersonal, and organizational settings.

The program is grounded in theory with practical strategies and applications. It challenges students to apply modern technology, strengthen their communication and leadership skills, and think creatively and critically in a vibrant, small-classroom environment. Students develop research skills (related to leadership and communication) that can be immediately applied to practice.

MA in Strategic Communication curriculum

The MA in Strategic Communication has 36 credits of coursework including 9 credits of core, 6 credits of Master’s Project, and 21 credits of elective courses.

Core courses consist of "Introduction to Organizational Communication," "Communication Research," and "Methods and Strategies of Communication." Master’s Project courses are "Master's Project I" and "Master's Project II." Additional course topics include Internet and communication, communication law, and training and development.

The "Communication Research" course, the prerequisite for the master's project capstone course sequence, is taken after completing 18 credits of coursework. Each semester, students select courses in consultation with their advisers and according to their recommended study plans.

Core values and program outcomes

Professors in the MA in Strategic Communication program work to instill in their students the following core values:

- To develop the skills and desire to communicate ethically and purposefully
- To be a productive and an engaged organizational leader or team member
- To be sensitive, open, curious, and culturally aware
- To be a socially responsible communicator, particularly in rapidly evolving digital spaces

These core values coupled with a rigorous curriculum help students achieve the following outcomes:

- Mastery of both empirical and theoretical knowledge in the communication field
- The ability to communicate effectively both verbally and in writing in the three primary leadership modalities: one-to-one, one-to-many, and in various electronic forms
- Understanding and ability to effectively apply strategic communication theories to organizational challenges
- The ability to effectively communicate across cultures while displaying sensitivity and good judgment
- Understanding of the ethical, legal, and social responsibilities of leaders as communicators
- Proven intellectual and professional creativity acquired through assignments and projects regarding various communications challenges

A faculty of scholars and practitioners

Faculty members in the College of Communication and Arts are committed to helping students achieve success. They are both scholars and practitioners who're enthusiastic about teaching.

Renee Robinson, PhD, professor of communication, is a prolific researcher. She has published and presented a number of papers and written two books about classroom assessment, classroom instruction, communication pedagogy, computer-mediated communication, mobile technologies, and student engagement. She has held several leadership positions in higher education institutions where she focused on preparing students and faculty for evolving educational and professional environments.

Graduate financial aid

Most students in the MA in Strategic Communication program use federal, state, and private loans to pay for their education. The College and University also provide opportunities for graduate assistantships that include full tuition and monthly stipends.

Students who submit their application by the priority application deadline are automatically considered for any available internal scholarship funding, including a Dean's Graduate Scholarship. Recipients of this scholarship are determined based on academic merit and demonstrated need, and are expected to actively participate in community-building initiatives within Graduate Studies.

Employment opportunities

The US Bureau of Labor Statistics projected growth in demand for four communications and communications-related occupations from 2016 through 2026:

- Advertising, Promotions, and Marketing Managers: 10% (Median pay, $127,560 per year)
- Market Research Analysts: 23% (Median pay, $62,560 per year)
- Public Relations Specialists: 9% (Median pay, $58,020 per year)
- Writers and Authors: 8% (Median pay, $61,240 per year)

PayScale's College Salary Report 2017-18 provides a list of the best jobs for communications majors including the median, mid-career salary potential. Six of these job titles are listed below.

- Content Marketing Manager ($83,400)
- Corporate Communications Manager ($87,000)
- Director of Communications ($92,200)
- Director, Marketing and Communications ($94,200)
- Director of Public Relations ($99,900)
- Public Relations Manager ($76,000)

Students who earn a master's degree in strategic communication from Seton Hall University acquire the communication, leadership, research, and technology skills to successfully compete for these positions and others.

Seton Hall University

Established in 1856, Seton Hall University is one of the nation's top Catholic universities. It has nearly 10,000 students, more than 90 majors, and 10 schools and colleges. Seton Hall's inclusive and dynamic community makes it possible for artists, critics, practitioners, professionals, scholars, students, and theorists to thrive together. Its focus on academic and ethical development prepares students for leadership roles in both their professional and community lives. In addition, you'll have access to valuable professional development opportunities that will expand your network and your skill set.

Seton Hall’s programs combine classroom learning with real-world experience so students can make a connection between the theories they learn and how they are used in practice. This educational approach coupled with ethical development prepares students for leadership roles in both their professional and community lives.

The university's 58-acre main campus is located in South Orange, New Jersey in the northeastern region of the United States. This charming small town has historic homes, quaint shops, and tree-lined streets. Its vibrant town center has an art center and a movie theater, banks and pharmacies, and cafes and restaurants—among other amenities. A 30-minute train ride takes students into Penn Station in Manhattan.

Degrees & Awards

Degrees Offered

Degree Concentration Sub-concentration
Master of Arts (MA)

Degrees Awarded

Degree Number Awarded
Master's Degrees 20

Earning Your Degree

Part-time study available? Yes
Evening/weekend programs available? Yes
Distance learning programs available? Yes

Degree Requirements

Degree Requirement
Master's Degrees Entrance Exam GRE or MAT
Thesis Required for some


Acceptance Rate



Application Fee - Domestic
applications accepted?
Applications processed
on a rolling basis?

Application Deadlines

Type Domestic International Priority date
Fall deadline August 1st May 1st Yes
Spring deadline December 1st November 1st Yes

Entrance Requirements

Exam Details
Master's Degree Exam GRE or MAT
Master's Degree Requirements Official transcripts, resume, personal statement, 3 letters of recommendation

Tuition & Fees

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Financial Support

Financial award applicants must submit: FAFSA
Application deadlines for financial awards May 1
Types of financial support available Research Assistantships
Scholarship and/or loans
Graduate Assistantships

Student Body

Total Graduate Students
International Breakout (representing other countries)
Out-of-state students


Male (40%)
Female (60%)


Total faculty
Full-time - 7
Part-time - 7
Male (4)
Female (10)


Focus of faculty research: Organizational communication, leadership, digital communication
Externally sponsored research expenditures last year: 0

Location & Contact

Address 400 South Orange Avenue
South Orange, NJ  07079-2697
United States
Contact Prof. Deirdre Yates
Phone: 973-275-4871