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Seton Hall University

Program in Public Relations

South Orange, NJ


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Seton Hall University


Master of Arts in Public Relations at Seton Hall University

The Master of Arts (MA) in Public Relations at Seton Hall University focuses on the skills and theories associated with public relations and reputation management. It's an applied theory-program in which students create campaigns, develop research skills, and evaluate cases. Students graduate equipped to obtain positions as public relations specialists and managers in a wide-range of businesses and organizations. They enter a lucrative job market that is projected to grow for several years.

Master of Arts in Public Relations job opportunities

According to the US Bureau of Labor Statistics, demand for public relations and fundraising managers is expected to grow 10% (faster than average) from 2016 to 2026. The median pay for this occupation in 2016 was $107,320 annually. Demand for public relations specialists is expected to grow 9% (as fast as the average) and the median pay for this occupation was $58,020 annually in 2016. PayScale's College Salary Report 2017-18 stated that the median, mid-career salary potential for a director of public relations is $99,900 and public relations manager is $76,000.

MA in Public Relations curriculum

The 30-credit MA in Public Relations program provides advanced theories and methods through rigorous on-campus core courses and online electives that focus on the following areas:

- Crisis Communication
- Digital Communication and New Media
- International Public Relations
- Non-profit Communication

It has 12 credits of the following core courses:

- "Public Relations Research & Reporting"
- "Global Perspective"
- "Theory and Principles of Public Relations"
- "Strategic Planning and Practical Applications"

It also has 6 credits of Master’s Project courses: "Master’s Project I" and "Master's Project II." The 12 credits of elective courses are selected with consultation from academic advisers

Award-winning faculty

Students learn from talented faculty members who've received 18 research and teaching awards. They're committed to helping students achieve academic and professional success. 

Kristen Koehler, EdD, has worked with several collegiate and professional sports entities, institutions of higher education, and nonprofit organizations. Her focus during all of these endeavors has been to prepare staff members and students for professional growth and provide practical learning opportunities. Dr. Koehler's primary research examines the crossroads of corporate social responsibility. Other research interests include collegiate and professional sports, leadership and management, and nonprofit communication.

Graduate financial aid

Most students in the MA in Public Relations program use federal, state, and private loans to pay for their education. The College and University also provide opportunities for graduate assistantships that include full tuition and monthly stipends.

Students who submit their application by the priority application deadline are automatically considered for any available internal scholarship funding, including a Dean's Graduate Scholarship. Recipients of this scholarship are determined based on academic merit and demonstrated need, and are expected to actively participate in community-building initiatives within Graduate Studies.

Admissions Requirements

Requirements for getting accepted into the MA in Public Relations program at Seton Hall University are as follows:

- Electronic application and application fee
- GRE or Miller Analogies Test (MAT) scores
- Letters of recommendation (3)
- Official transcript(s) from all institutions attended
- Personal statement (up to 550 words)
- Resume/Curriculum vitae

Applicants may request a waiver from the GRE or MAT test requirement if their overall undergraduate grade point averages (GPAs) are 3.7 (on a 4-point scale) or higher or they've earned master's degrees from accredited institutions with at least a 3.7 GPA.

Preference is given to students who have bachelor's degrees with GPAs of 3.0 or higher and MAT or GRE scores in the 50th percentile or higher (combined scores).

College of Communication and the Arts

The College of Communication and the Arts at Seton Hall University is an excellent choice for students who are seeking high-quality degrees in arts and communication. Its interdisciplinary programs are grounded in the liberal arts and incorporate today's digital culture. Curricula focus on the four skills that employers value the most: adaptability, communication, creativity, and teamwork.

Professors help students develop programs of study that meet their academic and professional interests and best prepare them for the future. As a result, students graduate with the ability to create, lead, and communicate with excellence and passion.

Graduate Studies within the College of Communication and the Arts provides an engaging learning experience that integrates theory and practical components. This enables students to identify, test, and apply course material to work settings. The center currently offers master's programs in museum professions, public relations, and strategic communication.

Seton Hall University

Established in 1856, Seton Hall University is one of the nation's top Catholic universities. It has nearly 10,000 students, more than 90 majors, and 10 schools and colleges. Seton Hall's inclusive and dynamic community makes it possible for theorists, students, scholars, professionals, practitioners, critics, and artists to thrive together. Its focus on academic and ethical development prepares students for leadership roles in both their professional and community lives. In addition, you'll have access to valuable professional development opportunities that will expand your network and your skill set.

Seton Hall’s programs combine classroom learning with real-world experience so students can make a connection between the theories they learn and how they are used in practice. This educational approach coupled with ethical development prepares students for leadership roles in both their professional and community lives.

The university's 58-acre main campus is located in South Orange, New Jersey in the northeastern region of the United States. This charming small town has historic homes, quaint shops, and tree-lined streets. Its vibrant town center has an art center and a movie theater, banks and pharmacies, and cafes and restaurants—among other amenities. A 30-minute train ride takes students into Penn Station in Manhattan.

Degrees & Awards

Degrees Offered

Degree Concentration Sub-concentration
Master of Arts (MA)

Degrees Awarded

Degree Number Awarded
Master's Degrees 20

Earning Your Degree

Part-time study available? Yes
Evening/weekend programs available? Yes
Distance learning programs available? Yes

Degree Requirements

Degree Requirement
Master's Degrees Entrance Exam GRE or MAT
Thesis Required for some


Acceptance Rate



Application Fee - Domestic
applications accepted?
Applications processed
on a rolling basis?

Application Deadlines

Type Domestic International Priority date
Fall deadline August 1st May 1st Yes
Spring deadline December 1st November 1st Yes

Entrance Requirements

Exam Details
Master's Degree Exam GRE or MAT
Master's Degree Requirements Official transcripts, resume, personal statement, 3 letters of recommendation

Tuition & Fees

Calculator icon

Financial Support

Financial award applicants must submit: FAFSA
Application deadlines for financial awards May 1
Types of financial support available Research Assistantships
Scholarship and/or loans
Graduate Assistantships

Student Body

Total Graduate Students
International Breakout (representing other countries)
Out-of-state students


Male (40%)
Female (60%)


Total faculty
Full-time - 7
Part-time - 7
Male (4)
Female (10)


Focus of faculty research: Leadership, art history, reputation management, image management, public relations
Externally sponsored research expenditures last year: 0

Location & Contact

Address 400 South Orange Avenue
South Orange, NJ  07079-2697
United States
Contact Prof. Deirdre Yates
Phone: 973-275-4871